Le Šmuk is a Croatian jewelry brand that celebrates a vintage aesthetic destined to remain in style forever.

Founded by Paula Dušak in 2022 in Zagreb, it was born out of love for the “šmuk” once worn by her grandmothers. The brand’s slogan – “For all the girls who want to look fancy” – says it all: sophistication and vintage charm are no longer out of reach.

Le Šmuk offers high-quality, authentic pieces at an accessible price point, with signature designs that are both eye-catching and comfortable to wear.

Today, Le Šmuk is more than just earrings – it’s a time capsule that blends tradition and trend, glamour and ease.